In 2015 it was predicted that Australians would spend $46.8 billion nationally in the six week lead up to Christmas according to ARA and Roy Morgan Research. This was 3.6 % up on 2014, so with the rise of consumer confidence it is imperative you pull together your Christmas strategy now to ensure you make the most of the 2016 Festive Season.
Choosing the perfect gift cards for your business
We pride ourselves on the quality and variety of our card stock, and printing quality. Speak to us about your requirements, if you're new to the world of gift cards we'd be only too happy to assist you in embracing this lucrative opportunity for your business.
Want something a little more creative? We've got three fabulous Christmas shapes for your to create a fun, stand-out Christmas-themed gift
card! There's a Christmas bauble, stocking and tree available!
How will you package your gift cards?
Caring consumers sometimes consider the lack of personalisation of gift cards as a drawback, so consider the packaging of your cards carefully. We have a vast range of boxes, card holders, sleeves, and wallets all of which can be branded and printed to perfection. Don't be afraid to add some creative flair appropriate to your store, including samples of product or anything that will feel like added value to the consumer.
How will you display and promote your gift cards in store?
Our Perspex Counter Stands are a great way to promote Gift Card sales and customer loyalty program sign ups. We have single and double level Perspex Counter Stands available in Black, White or Clear. Custom colours and sizes available. Nothing gets seen at Christmas like Red and Green!!
Alternatively, our A6 Retail Card Holders are a cost-effective way of displaying your gift card to shoppers. Get your gift cards out from behind the sales counter and display them proudly!
How will you promote your gift cards?
How do you communicate with your loyal clients? Make sure you spread word NOW on the variety of gift card options you have available, if you can offer them online then do it and save your customers even more hassle!
Christmas Online shopping is a multi billion dollar industry in Australia and chances are a proportion of your 2015 Christmas Scrooges will be shopping from the comfort of their couch in 2016 - don't miss out on their business.
Use an email and social media to promote your gift card to loyal customers. Make it festive and include a picture of your gift card in it's card holder, showing it as an attractive looking gift for potential buyers.
Nothing says 'hello look at me' like a poster. Making sure shoppers know that you sell gift cards is essential! Whether you want a large poster to hang in the shop window or just something small at point of sale, we can get you sorted!
Can you incorporate Customer Loyalty into the mix?
Christmas provides the ultimate opportunity to capture the details of new customers, to encourage their spend and to provide them with good reason to return to your store again later with loyalty rewards.
Speak to us about our loyalty cards, the time is now to consider how you can make this Christmas benefit you and help you deliver on your business and marketing strategies for 2017.