Gift cards remain one of the most cost-effective marketing tools available — and they drive sales all year round, not just at Christmas! Unfortunately, many businesses still overlook their power, or simply get too busy to prioritise the design and promotion of their gift cards. But that means missing out on easy, high-margin sales.
Let’s face it — the gift card model is simple, yet incredibly effective. With the right tools and visibility, gift cards can quietly become one of your best-selling products. After all, they’re just like any other item on your shelf — only better.
Visibility is key.
Customer awareness is a major factor in the success of your gift card program. So how do you make sure your customers know you sell gift cards — without having to give them the hard sell?
1. Gift Card Stands
Perspex stands, either plain or custom branded are a subtle yet powerful way to display your cards on countertops or near the checkout. Stands can be customised to suit We can even create slat wall holders to seamlessly fit into your existing shelving displays.
2. Counter Displays
Your point-of-sale area is prime real estate. A professionally designed counter display with a clear and catchy message makes your gift cards impossible to ignore.
Counter strut cards are a cost-effective way to update your gift card promotions throughout the year — from Mother’s Day to Valentine’s Day, you’ll always have the perfect message for the occasion.
Examples of included messages:
- Gift Cards Available Here
- The Perfect Gift
- For That Special Mum
- Good on Ya, Dad
- To My Sweetheart
- Christmas is Coming
- Thank You Soooo Much
- I Love You
They’re compact, reusable, and most importantly — they work.
3. In-Store Signage
Boost visibility further with posters, A-frames, shelf wobblers, and window decals. These cost-effective tools serve as visual cues to remind customers that the perfect gift is just a card away.
4. Name Badges
Add “Ask me about Gift Cards” to staff name badges for a simple, non-intrusive prompt that invites conversation and awareness.
5. Social Media
Sharing high-quality images of your gift cards on Instagram, Facebook, or other social platforms is a proven way to keep them top of mind. We can supply ready-to-use digital images to make this super easy.
6. Website
Make sure your gift cards are clearly promoted, and available to purchase on your website. It’s one of the first places customers will look when searching for gift options.
Remember: You can’t sell a secret.
Make your gift cards visible and front-of-mind, and they’ll do the selling for you.
Need help getting started? We’ve got everything you need — from card design to display kits, signage, and digital assets. Let’s make gift cards work harder for your business.