RT Health approached us to print a range of clear plastic Membership Cards for 2018.
The design was printed on a clear PVC using two different Pantone colours. A metallic ink (Pantone 8001C) was used for the background, with the repeating pattern in a 60% tint of the same colour. The logotype and logomark were printed in Pantone 242 with the tagline in black.
A white underprint layer was printed on the reverse of the card, with a circle cut out in the bottom corner. This rendered the card completely opaque in the area where the white was printed, allowing the colours printed over the top to really pop. The result was a subtle, three dimensional print effect.
The logomark was printed in the clear area of the card, allowing it to be seen from both the front and the back. Making it a stand out brand feature on a unique membership card.
The design for the back of the card included a hi-co magnetic strip with terms and conditions printed underneath. A transparent writing panel was also incorporated above the contact details for members to sign their cards.
New Metallic Look
In 2023 RT Health supplied freshly branded designs that, in partnership with new finishes completely levelled up their membership cards.
For their 50+ year members a gold PMS metallic is a stand out with CMYK branding overprinted. Highlighting the importance and appreciation of the members themselves.
For the standard cards a smooth matt black finish with CMYK overprinting has transformed the cards into a sleek, updated and professionally finished card.
The reverse of both cards includes the use of the hi-co magnetic strip with a special print feature – Metallic Silver.
To finish the presentation of these elevated new cards we packaged them in our a Mini Card Sleeve. The branding echoes the sleek design of the cards and reinforces the professionalism of RT Health.
